Social media is the latest trend in the global airline industry

Social media is one of the emerging trends in airline booking now. Even website booking and phone booking is falling behind in the race. The world airline industry is switching gears and promoting

booking deals and flight promotions on Facebook, Twitter and other social media websites.

In a recent post of Washington Post, Ragy Thomas the chief executive of Sprinklr, a social media technology provider has quoted, “The airlines are using social media like they are using the phone, for one-to-one issue resolution.” He also said the social media is unrivalled in its efficiency.

According to a survey, over the past few years, the most major and even the domestic airlines have created, promoted and endorsed social media websites like Twitter and Facebook, in addition to YouTube and Instagram.

Illinois-based United Airlines and KLM, the Royal Dutch airline of the Netherlands, started dabbling in the social media in 2009 before fully committing a year or two later. According to reports, the Dutch carrier employs 135 social media agents who are available 24 hours a day and fluent in 10 languages.

The Atlanta-based Delta Airlines unveiled @DeltaAssist on Twitter in 2006.

Emirates Airline is also keeping up with the social media trend. The Dubai company unveiled its Twitter handle on March 25 this year and had sent out 17 tweets by the end of its first week on Planet Twitter.