Emirates Airline has announced that Cristiano Ronaldo, the winner of the FIFA Ballon d’Or 2013, is its newest global ambassador. The Dubai airline has also premiered its campaign video featuring the
football superstar alongside Brazilian legend and fellow global ambassador Pelé.The announcement was made just 74 days before the FIFA World Cup 2014 – the world’s most coveted soccer event slated to be held in Brazil.
The two-time FIFA Player of the Year winner who currently plays for Emirates sponsored team Real Madrid; Ronaldo will lead his national team to South America to compete for the much coveted trophy.
“Each year Emirates is involved in more than 200 sports events, where fans and customers share exclusive experiences. This campaign reflects the Emirates philosophy to go beyond transporting people and to connect them through sports and culture.
“Cristiano Ronaldo is an icon for this generation of football fans and is widely regarded as one of the greatest footballers on the pitch today. He has broken records and earned awards throughout his career. He is massively talented but he doesn’t rest on his laurels. Instead, he works hard to continue pushing himself to new heights. This ethos, plus his ability to inspire fans across the world, is why we are delighted to be working with him.”
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