Establishment of a New International Travel and Tourism Fair in Tanzania

In the bid to promote tourism in Tanzania, the Tanzania Tourist Board (TTB) in partnership with Witch & Wizard Creative (Pty) Ltd, South Africa, have entered into partnership to establish an International Tourism Fair in Tanzania to be known as Swahili International Tourism Expo (S!TE) with effective from

October, 2014. The partnership allows TTB to work with Witch & Wizard Creative (Pty) Ltd, which is the company that manages the S!TE Tourism Fair, which one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. S!TE attracts an estimated over 13000 delegates from various travel, tourism and related industries around the world. It is expected that S!TE will grow and eventually become as famous as the S!TE of South Africa and will hence be the iconic annual event for travel and tourism promotion in Tanzania.

S!TE will be held in Dar-es-Salaam, Tanzania’s commercial capital located along the coastline of Tanzania, East Africa. Dar es Salaam has been strategically selected as a place for staging the fair because of its geographical location, adequate air access; the existing ‘state of the art’ and readily available infrastructure and amenities suitable for establishing an international tourism fair. The first S!TE will be held from October 1 - 4, 2014 at the Mlimani City Conference Centre. This is a facility of international standard; with high quality of conference facilities and amenities. This ultra-modern design facility, matches the world standard for staging an international tourism fair.

S!TE will focus on inbound and outbound travel to Africa and is expected to draw hundreds of tourism and travel professionals from all over the world. The Expo will take the format of a travel and trade exhibition with a conference element focusing on topical tourism, sustainability, conservation and other market related issues.