The small nation of Burundi made a big impression on the global tourism industry earlier this year. At the famous Internationale Tourismus Börse (ITB – the biggest tourism trade show worldwide) in Berlin, Burundi showcased some of its natural beauty and unique culture – winning the title of Best African Exhibitor. This success demonstrates the country’s potential to
attract tourists and build an industry that could create income opportunities for some of the nation’s 8.2 million people, explained Burundi’s Trade Minister H.E. Ms. Victoire Ndikumana.
An increasing number of tourists are looking for cultural or adventure experiences and many least developed countries (LDCs) – rich in natural and ethnic heritage – can deliver these types of holidays. LDCs, with their young populations who need decent jobs, education and training, also have a lot to gain from this growing tourism trend. ‘It is increasingly clear that tourism is a growth area for many LDCs. However, its development requires the mobilization of significant resources capable of meeting the needs of the sector in terms of legislation, capacity building, infrastructure, and marketing, among others,’ Ms. Ndikumana added.
As Burundi emerges from 12 years of civil war, Ms. Ndikumana said the government has adopted a four-pronged strategy to seize the potential of tourism in the country. The strategy includes efforts to consolidate peace by expanding income opportunities generated through tourism to marginalized and rural areas. It also includes developing tourism sites and working with other countries in the region to manage assets and ease travel restrictions for tourists. Finally, the strategy also focuses on strengthening partnerships between the public and private sectors.
‘This strategy was developed in partnership with the private sector, civil society and specialized agencies of the United Nations because tourism is seen as a promising sector that could leverage economic growth thanks to the socio-economic ripple effect that it could have on related sectors,’ Ms. Ndikumana said.
- See more at: http://www.intracen.org/Unlocking-potential-Cambodia-Burundi-Turkey/#sthash.N1wvRFjH.dpuf
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