Marketing trends of travel industry in 2014

The empowering effects of technology have eventually led to the changing tourism trends in recent times. Special marketing campaigns have been designed to reach out to smartphone and

tablet users. Instagram, Pinterest, and Vine are perfect platforms to attract travelers as well as travel industry professionals to various exotic destinations as they facilitate instant sharing of gorgeous scenic images. The immense popularity of social media is an apt platform to gain attention of millions and promote brands. Hotel industry as well as airlines and cruises are focusing to promote their brands through facebook, twitter and other sites. Geographic marketing has made it convenient for travelers to opt for their desired holiday destination or convene business events. Google Wallet, Venmo, and PayPal are the trending apps among travelers.

 
UNWTO forecasts international arrivals to increase by 4% to 4.5% in 2014, again above its long-term forecast of +3.8% per year between 2010 and 2020. The UNWTO Confidence Index, based on the feedback from over 300 experts worldwide, confirms this outlook with prospects for 2014 higher than in previous years. 2014 regional prospects are strongest for Asia and the Pacific (+5% to +6%) and Africa (+4% to +6%), followed by Europe and the Americas (both +3% to +4%). In the Middle East (0% to +5%) prospects are positive yet volatile.