Doubletree by Hilton launches “Sweet” pay it forward campaign and celebrates 300 million cookie milestone

DoubleTree by Hilton, one of Hilton Worldwide’s market-leading brands, today announces the sweetest milestone in the brand’s 25 year history. More than 300 million signature warm

chocolate chip cookie welcomes have now surprised and delighted guests at DoubleTree by Hilton hotels around the world. To celebrate, the Hilton Worldwide brand is sharing its iconic and edible symbol to create many more surprising moments all year long with a new global campaign named “Cookie Care” and is also announcing that, for the first time, it will offer the cookie dough for sale online for those who wish to bake the delicious goodies in the comfort of their own homes.

Throughout 2014, Cookie Care will extend the sweet treat of a DoubleTree cookie beyond hotels doors and surprise people all over the world during high-profile events and important moments. Consumers will also have a chance to “pay it forward” via DoubleTree social media channels by answering the question, “Who else deserves some Cookie Care?”

“Over the years, our simple gesture of a warm cookie welcome at check-in has become synonymous with the DoubleTree by Hilton CARE service culture, built around the mission to “Create a Rewarding Experience” for guests, team members and the community. No matter where you are or how you’re feeling, cookies have the power to make you smile,” said John Greenleaf, global head, DoubleTree by Hilton. “This year, we are harnessing this power and spreading Cookie Care across the globe – and inviting people to share that care forward.”

Greenleaf added that DoubleTree by Hilton research shows that the brand’s signature greeting is one of the top reasons business and leisure travelers choose to stay at their hotels. “Our guest surveys reinforce what we’ve always believed – that the little things mean everything when it comes to a great travel experience. We also hear time after time that guests want to take our cookies home with them, and for several years, we’ve offered cookies for sale in our hotels and online. Now, we’re taking that offering one step further and are excited to announce that soon consumers will be able to purchase the fresh dough for our signature cookies online. So now anyone can bake warm DoubleTree by Hilton cookies at home, anytime.”