Closer inspection, however, revealed that all was not as it seemed. The submarine is, in fact, an art installation-cum-pop up bar, created by the
Reinhard approached the powers that be in Engadin-St.Moritz (www.engadin.stmoritz.ch), White Turf (www.whiteturf.ch) and the Kulm Hotel St. Moritz (www.kulm.com) last autumn with the idea of the submarine and they all jumped at the chance to get involved. The Kulm Hotel St. Moritz is the main sponsor of the bar, which is serving sushi (prepared by chefs from the one-star Michelin RyokanHasenberg in Widen), sake and Champagne.
The Kulm submarine bar, which measures 40m in length and is 9m high by 4m across, was constructed by a team of 13, including an engineer, architect, carpenter, locksmith, electrician, painteand lighting technician. Built over a two-week period in a warehouse near Zurich, in utmost secrecy, it was then transported in pieces to St Moritz and assembled overnight on Friday 7 February, so that its arrival was a complete surprise to local residents.
The Kulm submarine is part of St. Moritz’s famous White Turf festival, with horse races taking place on the frozen ice of Lake St. Moritz over three separate weekends in February (the Sundays of 9, 16 and 23). Visitors to White Turf will be able to enjoy the hospitality of the submarine bar while sitting on padded torpedo segments and recordings of turbine generators and a real sub breaking through ice are played in the background for a complete sensory experience. It will also be open every day between 9 and 23 February, from 10am to 4pm.
Said Heinz E. Hunkeler, Director General of the Kulm Hotel St. Moritz, “The Kulm Hotel has always been an innovator, ever since its founder Johannes Badrutt made a bet almost 150 years’ ago, with his departing summer guests, that they would enjoy a winter holiday in the Engadin as much as they would a summer one – and if they didn’t he would cover the cost of their holiday. It felt natural, therefore, for the hotel to get involved in this novel and playful initiative.”
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