Minister for Tourism and Major Events Louise Asher released research that highlights the economic contribution of tourism to the regional economies of Victoria.
Ms Asher said that tourism is a valuable contributor to Victoria’s regional economies, worth $10.9 billion to regional Victoria and generating the employment of 109,000 people both directly and indirectly in 2011-12
Research by Tourism Victoria and Deloitte Access Economics reveals the economic impact on regional Victoria of tourism and provides estimates of the direct and indirect contribution of tourism in Victoria’s eleven tourism regions.
Ms Asher said tourism is a major economic driver for regional Victoria and this research is an important step in providing consistent regional economic data to better understand the contribution that tourism makes to Victoria’s regions.
Regional Victoria has a greater reliance on the tourism sector than Melbourne, contributing 13.9 per cent of regional Victoria’s total Gross Regional Product said Ms Asher.
As labour intensive industry tourism also contributes significantly to regional development through employment generation, contributing 12.8 per cent of total regional employment and with more people employed in tourism in regional Victoria than in Melbourne.
The regions with the greatest reliance on tourism are:
• Phillip Island – with tourism contributing $619 million to the local economy (39.0 per cent of Gross Regional Product (GRP)) and generating employment for approximately 5,000 people;
• Daylesford and Macedon Ranges – with tourism contributing $804 million to the local economy (36.4 per cent of GRP) and generating employment for approximately 7,200
• people;
• Victoria’s High Country – with tourism contributing $806 million to the local economy (24.6 per cent of GRP) and generating employment for approximately 8,500 people;
• Grampians – with tourism contributing $949 million to the local economy (22.2 per cent of GRP) and generating employment for approximately 8,300 people.
• Murray – with tourism contributing $1.67 billion to the local economy (13.1 per cent of GRP) and generating employment for approximately 15,900 people;
• Great Ocean Road – with tourism contributing $1.83 billion to the local economy (11.1 per cent of GRP) and generating employment for approximately 20,000 people;
• Gippsland – with tourism contributing $1.05 billion to the local economy (10.5 per cent of GRP) and generating employment for approximately 10,700 people;
• Goldfields – with tourism contributing $1.12 billion to the local economy (10.1 per cent of GRP) and generating employment for approximately 12,500 people;
• Mornington Peninsula – with tourism contributing $1.01 billion to the local economy (11.3 per cent of GRP) and generating employment for approximately 10,700 people; and
• Yarra Valley and Dandenong Ranges – with tourism contributing $1.01 billion to the local economy (13.4 per cent of GRP) and generating employment for approximately 10,400 people.
Ms Asher said the Victorian Coalition Government is committed to ensuring that regional Victoria continues to share in the benefits of tourism growth across Victoria.
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