Cultural Tourism was initiated by youth in local community in Northern Tanzania. The product came as a result of Maasai youth group that was used to dance alongside the Northern safari road accessing Lake Manyara, Ngorongoro and the Serengeti major tourist attractions in the area. During these volunteering dances, resulted to them been given a small change or tip for doing an interesting entertainment along the way.
As it became popular, the youth group realized that, they are losing by lacking formal way of selling their cultural product. The group decided to seek assistance from SNV who were by that time doing a number of development projects in the Maasai land. SNV contacted the Ministry of Natural Resources and Tourism and TTB to see how collaboration can be forged to develop the product. At the same time National Tourism Policy had stipulated community involvement in Tourism operation giving a room for various community-based tourism initiatives to be kick-started.
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