TTB PRESENTS INTERNATIONAL MARKETING STRATEGY TO DIPLOMATIC CORPS

The Executive secretary of Tanzania (TCT), Mr Richard Rugimbana opens
the presentation event at the Serena Hotel, Dar es Salaam.

Tanzania Tourist Board (TTB) in collaboration with Tourism Confederation of Tanzania (TCT) presented the International Marketing Strategy to Ambassadors whose countries are among the major tourist source markets for
Tanzania.

The event aimed at introducing the strategy to the diplomatic corps and seeks their cooperation in the implementation of the strategy in their respective countries.

Among the countries which are targeted in the International Marketing strategy is: United Kingdom, United States of America, Germany, Italy, France, Netherlands, Canada, Australia, and Spain. South Africa and India, China, Russia, Turkey, Brazil and the Gulf countries will also be monitored closely.