Study reveals Airline industry responses most actively on social media

The global airline industry is supposed to be the most active industry in terms of social media responsive rate. Although the airlines get subjected to a lot of heat from passengers when the

passenger demands is not met, but when it comes to active social media blogging, the airlines are apparently the most active sector.

According to a social media and marketing specialist company, Social Bakers, the trend of social media question and answers not only raise the goodwill of a company but also build a strong customer confidence. As pet the fourth quarter reports of 2013, the airline industry tops the list with 76.4 % responses on Facebook and 56.3% responses on Twitter. The wider market survey reveals the average response rates are 59.4% and 40.6% respectively.

Detailed studies on all the industries reveal that Twitter attracts the most number of questions with a clear majority of 59.3%. With respect to travel industry, this is not surprising considering the evolution of Twitter as a virtual travel concierge service, according to a study by Allianz Global Assistance on 25,000 tweets.

On the other hand, Facebook attracts 40.7% of questions (relative to Twitter). Interestingly, the equation changes when it comes to brand response where Facebook actually gets more response (by brands) than Twitter.

By “response rate” one suggests the percentage of user questions which are answered by companies on Facebook and Twitter or other social media websites.