Ironically, though Psy used the song to mock the pretensions of the city’s wealthy citizens, the South Korean government is trying to use his music to draw tourists to Seoul. The area is
loaded with shopping venues. Gangnam… Gangnam is one of the 25 districts in the capital and it means “South of the Han River”. The district is a wealthy enclave and the third-largest district in Seoul, at 39.5 square kilometres with 573,000 inhabitants.
“The shopping street of Garosu-gil has a lot of global brand names,” said Kim Ruth, a Seoul tourism official. “And we have to thank Psy because now Gangnam has become the focus of tourists from around the globe.”
The Seoul Metropolitan Government recently established the Gangnam Tourist Information Centre to answer tourists’ questions, in addition to offering a travel agency, service desk, currency exchange booth and internet services… The one-stop shop also has English, Chinese and Japanese interpretation services and consultations on medical tourism.
Staff at the center explain about ways to maximise the experience in the Gangnam area and syores. Kim Young Eun, an information officer at the centre, said Gangnam offers culture, arts, fashion, beauty, IT devices, education, business, finance and premium health care service providers. The district can be reached in 30 minutes after crossing the Han River, near the Myeong-dong shopping centre popular with Thai tourists.
Ms Eun said since the centre was set up late last year, she has not seen any Thai tourists, but the government is keen to attract them.
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